Brand Positioning

We have created a revolutionary and attractive retail concept that fits in well with our multi-brand position in the Consumer Electronics market. The Bandridge range has been thoughtfully designed and developed in association with top Dutch designers; it is now the standard-bearer for brand identity in the mass-market.

Our unique branding philosophy allows one distributor to meet all the demands of its retail customer base. The Bandridge solution perfectly complements the Bandridge Premium range. It is positioned just below Bandridge Premium but perceptibly above Bandridge VL.

It's strong brand identity represents Dynamics, Sympathy, Reliability, Transparency and Market Drive.

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